Why you should support Sriracha chili sauce

Published: Mon, 04/28/14

Sriracha is a US-made chili sauce that comes in a tall plastic
bottle with a picture of a rooster on the front.

Sriracha has a chili heat punch at the beginning, and finishes with
a formidable garlic kick. It's a great sauce.

I just squirted some this morning on my eggs and pulled pork
breakfast.

When I was in the navy, we always made sure that we didn't
leave port without a bottle or two in the wardroom.

The product looks a bit odd when you first see it.

The bottle labeling is in cheap white "silk screen" and
the bottle has a green cap. It does stand out on the shelf.

Here is the company's website for their Sriracha sauce so you
know what it looks like:
http://www.huyfong.com/no_frames/sriracha.htm

It's possible that you may want to buy a bottle after reading
this!

The founder of Huy Fong Foods (they make Sriracha) is a man named
David Tran.

Mr. Tran was a (legal) immigrant to the US in the 1980s from
Vietnam. He started making hot sauces in his house.

Eventually his business grew into Huy Fong Foods (Mr. Tran named
his business after the ship he caught to America!), and in 2012 he
opened a manufacturing facility in the LA area.

Apparently some of the local folks there in Irwindale do not like
to occasionally smell chilies.

Residents have complained 70 times, but 4 households apparently
have provided most of those complaints, so there is probably not a
widespread hate of Sriracha.

Proves the point that you can't please everyone.

If you do try, you will be disappointed over and over again. So
you can fight them, if you have the energy and the resources.

Or, just ignore them and do what you want. Except in this case,
the city could take licensing away and/or fine Mr. Tran
continuously.

So, the right decision here is probably the most profitable in the
long run -- relocate somewhere that you are wanted.

And that's what Mr. Tran is apparently going to do. He
recently said "I don't want to sit here and wait to
die."

Other states and cities are visiting his factory and trying to lure
him away. And Huy Fong will likely do so, manufacture Sriracha
somewhere else and take the 200 jobs with him.

I suggest that you do the same.

(no, not manufacture hot sauce, although maybe you have a great
recipe? ha)

Be like a river and find the path of least resistance. It tends to
be most profitable.

Wisconsin is putting up big roadblocks to new frac sand permits.
Solution: work on finding it elsewhere, closer to the shale plays.

Whatever you are working on, I stand ready to help "grease the
gears" of your profit machine.

Whether you want testing services, need to buy/sell equipment, need
investors, want to sell your product, whatever -- I stand ready to
help you profit.

I would like to hear about your products and services. Give me a
call or send me an e-mail (you can hit "reply" to this
one if you want). Tell me what you have going on.

Oh, and support our colleague Mr. Tran and his Huy Fong food business
by buying a bottle of Sriracha. I did just that yesterday. You
can find his products in a store near you or order by going to his
website:
http://www.huyfong.com/no_frames/contact.htm